Friday, November 4, 2011

I'd like to Sh*t-Bag Exalytics, but...

Reading the sales literature for Exalytics you'd be forgiven for thinking your business data problems were a thing of the past. That's what good sales literature is for, so nothing new there. Imagining every user an analyst though, as the demo-app video claims, sounds like a business nightmare!


Exalytics goes some way to addressing the GUI shortfall that has been increasingly obvious in the Oracle Business Intelligence product suite. Nimbler organizations have been using similar visualizations for a little while now.


That Oracle uses such a powerful machine to accomplish these new visualizations is an indication they either couldn't, or they couldn't be bothered to, re-architect the core software components to cram them onto a much smaller hardware footprint.


One suspects its a bit of both, but falling hardware costs and a vertically integrated hardware business mean this kind of BI solution was a 'no-brainer' for Oracle. Plug it all together, chuck it all onto a big machine and watch it run fast.


At least one long-standing enterprise-level competitor claims to have re-architected its business intelligence software for analysis at the terabyte (billion+ records) level. It lacks the functionality users will come to expect from business intelligence at this level and the message is unclear when this will be achieved.


The Exalytics solution price-wise, however, is likely to be outside the budget of all, but the largest organizations. Absent hundreds of millions of rows of data to plug in, this is probably not a solution for your business. Of course, Oracle could pull the proverbial 'Pricing Rabbit Out of the Hat'; leaving all, but the specialist business intelligence products in the dust (?).


With Exalytics infront of you, however, its easy to convince YOURSELF you're an expert analyst; since its bigger and faster it must be better and more accurate! Its certainly bigger and faster...


Accuracy in analysis still comes from understanding your data set!


Anyways, call just in asking when I can implement the next Exalytics machine, so I better go (just kidding...)


DR. OBI